// glossary
Digital Marketing Glossary: SEO, Ads & Social Media Terms
Plain-English definitions of the jargon used across Google SEO, Google Ads, AI search, Meta, YouTube, TikTok, LinkedIn, X, Pinterest, Snapchat and analytics.
A
ABOMeta AdsAd RankGoogle AdsAdvantage Campaign Budget (CBO)Meta AdsAdvantage+Meta AdsAdvantage+ AudienceMeta AdsAdvantage+ CreativeMeta AdsAggregated Event MeasurementMeta AdsAI CitationAI SearchAI Max for SearchGoogle AdsAI ModeAI SearchAI OverviewsAI SearchAltered or Synthetic Content LabelYouTubeAnchor TextGoogle SEOAndromedaMeta AdsAnswer Engine Optimization (AEO)AI SearchAsset GroupGoogle AdsAssets (formerly Extensions)Google AdsAttribution ModelAnalyticsAttribution WindowMeta AdsAudience RetentionYouTubeAudience SignalGoogle AdsAverage View DurationYouTubeB
BacklinkGoogle SEOBoardPinterestBoost PostFacebookBounce RateGoogle SEOBroadcast ChannelInstagramBusiness Portfolio (Business Manager)Meta AdsC
Canonical URLGoogle SEOChannel MembershipsYouTubeChaptersYouTubeClose FriendsInstagramCollab PostInstagramCommunitiesXCommunity NotesXCompany PageLinkedInCompletion RateTikTokConsent ModeGoogle AdsContent MonetizationFacebookConversions API (CAPI)Meta AdsCore UpdateGoogle SEOCore Web VitalsGoogle SEOCPC (Cost Per Click)Google AdsCPMMeta AdsCrawl Budget vs Crawl RateGoogle SEOCreative CenterTikTokCreative DiversificationMeta AdsCreative FatigueMeta AdsCreator AccountInstagramCreator Revenue SharingXCreator Rewards ProgramTikTokCustom AudienceMeta AdsD
Data-Driven AttributionAnalyticsDemand GenGoogle AdsDisavowGoogle SEODiscoverSnapchatDocument Post (Carousel)LinkedInDomain Rating (DR)Google SEODuetTikTokDwell TimeLinkedInDwell TimeGoogle SEOE
E-E-A-TGoogle SEOEditsInstagramEnd ScreensYouTubeEngagement PodsLinkedInEngagement RateFacebookEnhanced ConversionsGoogle AdsEntityAI SearchEventAnalyticsEvent Match Quality (EMQ)Meta AdsExploreInstagramF
Facebook GroupsFacebookFeatured SnippetGoogle SEOFeeds TabFacebookFirst-Party DataAnalyticsFor You Page (FYP)TikTokFor You vs FollowingXFrequencyMeta AdsG
GEMMeta AdsGenerative RecommenderLinkedInGEO (Generative Engine Optimization)AI SearchGoogle Analytics 4 (GA4)AnalyticsGoogle SandboxGoogle SEOGoogle Tag Manager (GTM)AnalyticsGrokXGroundingAI SearchI
Impression ShareGoogle AdsImpressions CTRYouTubeInauthentic ContentYouTubeIndexingGoogle SEOINP (Interaction to Next Paint)Google SEOInsights (YouTube Studio)YouTubeL
LatticeMeta AdsLead Gen FormsLinkedInLearning PhaseMeta AdsLensesSnapchatLink JuiceGoogle SEOLinkedIn NewsletterLinkedInListsXLLM SearchAI Searchllms.txtAI SearchLookalike AudienceMeta AdsLooker StudioAnalyticsM
Match TypesGoogle AdsMatched AudiencesLinkedInMeaningful Social Interactions (MSI)FacebookMeta Business SuiteFacebookMeta PixelMeta AdsMeta TagGoogle SEOMeta VerifiedFacebookMy AISnapchatP
Page AuthorityGoogle SEOPerformance Max (PMax)Google AdsPhoenix RankerXPinPinterestPinterest LensPinterestPinterest PredictsPinterestPinterest TrendsPinterestProfessional ModeFacebookPublic ProfileSnapchatR
RAG (Retrieval-Augmented Generation)AI SearchReelsInstagramResponsive Search Ad (RSA)Google AdsRich PinsPinterestRobots Meta TagGoogle SEORPMYouTubeS
Sales NavigatorLinkedInSavesInstagramSchema MarkupGoogle SEOSearch IntentGoogle SEOSearch PartnersGoogle AdsSearch Terms ReportGoogle AdsSends (Shares)InstagramSERPGoogle SEOServer-Side Rendering (SSR)Google SEOServer-Side TaggingAnalyticsShadowbanTikTokShortsYouTubeShowcase PageLinkedInSmart BiddingGoogle AdsSmart FeedPinterestSnap MapSnapchatSnap ScoreSnapchatSnapchat+SnapchatSocial Selling Index (SSI)LinkedInSoundsTikTokSpacesXSpark AdsTikTokSponsored SnapsSnapchatSpotlightSnapchatStitchTikTokStoriesInstagramStreaksSnapchatGlossaries by platform
GlossaryGoogle SEO Glossary: 32 Terms & Jargon Explained32 termsGlossarySnapchat Glossary: 10 Terms & Jargon Explained10 termsGlossaryPinterest Glossary: 9 Terms & Jargon Explained9 termsGlossaryX Glossary: 10 Terms & Jargon Explained10 termsGlossaryLinkedIn Glossary: 12 Terms & Jargon Explained12 termsGlossaryTikTok Glossary: 12 Terms & Jargon Explained12 termsGlossaryYouTube Glossary: 14 Terms & Jargon Explained14 termsGlossaryMeta Ads Glossary: 21 Terms & Jargon Explained21 termsGlossaryInstagram Glossary: 15 Terms & Jargon Explained15 termsGlossaryFacebook Glossary: 11 Terms & Jargon Explained11 termsGlossaryAI Search Glossary: 11 Terms & Jargon Explained11 termsGlossaryGoogle Ads Glossary: 20 Terms & Jargon Explained20 termsGlossaryAnalytics & Tracking Glossary: 10 Terms & Jargon Explained10 terms
How to use the glossary
Filter by platform above or jump to a letter. Each term has a short definition, why it matters for marketers, and links to related guides and updates. Terms that mean different things on different platforms (such as “dwell time” in SEO versus on LinkedIn) have separate entries, so you always get the definition that fits your context.