What Is Conversions API (CAPI)?
Server-side tracking that sends events directly to Meta.
Definition
Server-side tracking that sends events directly to Meta.
What Conversions API (CAPI) means
Server-side tracking that sends events directly to Meta.
Why it matters
CAPI recovers signals lost to browsers and privacy settings, improving optimisation.
Practical tip
See how to set up Meta Conversions API.
Learn more
Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is CPM?Cost per 1,000 impressions.What Is Creative Diversification?Running genuinely different concepts so Andromeda can match ads to more people.What Is Creative Fatigue?Falling results as the same people see an ad too often.What Is Custom Audience?An audience built from your own data: site visitors, customers, engagers.What Is Event Match Quality (EMQ)?Score showing how well your event data matches Meta users.What Is Frequency?Average number of times each person saw your ad.