What Is 301 Redirect?
A permanent redirect that passes users and most ranking signals to a new URL.
Definition
A permanent redirect that passes users and most ranking signals to a new URL.
What 301 Redirect means
A permanent redirect that passes users and most ranking signals to a new URL.
Why it matters
301s preserve traffic and link value when URLs change, during migrations, merges or deletions. Without them, visitors and Google hit 404 errors.
Practical tip
Redirect to the most relevant page, in one hop. See redirect chains explained.
Learn more
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