What Is Meaningful Social Interactions (MSI)?
2018 ranking principle favouring posts that spark conversation between people.
Definition
2018 ranking principle favouring posts that spark conversation between people.
What Meaningful Social Interactions (MSI) means
2018 ranking principle favouring posts that spark conversation between people.
Why it matters
MSI explains why posts that start real conversations reach more people than passive content.
Practical tip
Ask genuine questions and reply to comments to build conversations.
Learn more
Related terms
All Facebook Glossary: 11 Terms & Jargon Explained →What Is Meta Business Suite?Meta's tool for managing Facebook and Instagram pages, posts, inbox and insights.What Is Meta Verified?Paid verification badge with account support and impersonation protection.What Is Organic Reach?How many people see your post without paid promotion.What Is Professional Mode?A personal profile setting that unlocks creator tools and monetisation.What Is Unoriginal Content?Reposted content without meaningful changes; demoted and not monetised since 2025.What Is Boost Post?Turning an existing post into a simple ad.