// platform hub

Facebook: News, Updates, Tips & Audits

Facebook algorithm and feature news, practical tips to reach more people organically, Page setup guides, audit checklists and a history of the changes that shaped the News Feed.

// latest

Latest Facebook news, tips & guides

FacebookGuides

How the Facebook Algorithm Works in 2026

Facebook's feed now mixes friends, groups, Pages and recommended content from accounts you don't follow. Here's how ranking works in 2026 and…

// update history

Recent Facebook updates

Full timeline →
  1. PolicyFacebook Unoriginal Content Crackdown (2025)

    Accounts repeatedly reposting others' content lose monetisation and reach; duplicates get demoted.

  2. FeatureFacebook Meta Verified (2023)

    Paid verification subscription for creators, later for businesses.

  3. AlgorithmFacebook Home & Feeds Split (Discovery Engine) (2022)

    Home became an AI-recommended 'discovery engine'; a separate Feeds tab shows friends, groups and pages chronologically.

  4. FeatureFacebook Reels Global Launch (2022)

    Reels rolled out on Facebook in 150+ countries.

  5. Platform eventFacebook Rebrands to Meta (2021)

    Parent company renamed Meta Platforms.

  6. Platform event / privacyFacebook Cambridge Analytica & API Lockdown (2018)

    Data scandal led to major API restrictions and stricter app review.

// glossary

Facebook jargon, explained

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What we cover

Facebook’s feed has moved from mainly showing friends and Pages you follow to recommending content, especially Reels, from accounts you don’t follow. That makes original, engaging content more important than follower count. For many Pakistani businesses, Facebook and WhatsApp remain the main channels for customer enquiries, so we also cover messaging, Groups and how organic activity supports Meta ads.

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