What Is Aggregated Event Measurement?
Meta's privacy-safe measurement for iOS users after ATT.
Definition
Meta's privacy-safe measurement for iOS users after ATT.
What Aggregated Event Measurement means
Meta’s privacy-safe measurement for iOS users after ATT.
Why it matters
AEM was Meta’s response to iOS 14.5 tracking limits.
Practical tip
Make sure your domain is verified and key events configured.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Andromeda?Meta's ad retrieval engine that picks which ads compete for each impression.What Is Attribution Window?How long after a click or view a conversion is credited to an ad.What Is Business Portfolio (Business Manager)?The container holding your ad accounts, pages, pixels and people.What Is Conversions API (CAPI)?Server-side tracking that sends events directly to Meta.What Is CPM?Cost per 1,000 impressions.What Is Creative Diversification?Running genuinely different concepts so Andromeda can match ads to more people.