What Is Event Match Quality (EMQ)?
Score showing how well your event data matches Meta users.
Definition
Score showing how well your event data matches Meta users.
What Event Match Quality (EMQ) means
Score showing how well your event data matches Meta users.
Why it matters
Better match quality means more conversions attributed and better optimisation.
Practical tip
Send hashed email and phone with events where users have consented.
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Related terms
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