What Is Target ROAS?
Smart Bidding strategy aiming for a set return on ad spend.
Definition
Smart Bidding strategy aiming for a set return on ad spend.
What Target ROAS means
Smart Bidding strategy aiming for a set return on ad spend.
Why it matters
tROAS optimises for conversion value, which suits ecommerce with accurate revenue tracking.
Practical tip
Make sure purchase values are tracked correctly before using tROAS.
Learn more
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