// free audit guides
Free Marketing Audit Guides & Checklists
Step-by-step audit guides for SEO, Google Ads, Meta Ads, social media, YouTube, AI search and tracking, each with a checklist you can run yourself.
Google SEO audits
Google SEO hub →Audit guideHow to Do an SEO Audit: Complete Guide with Free ChecklistA step-by-step SEO audit you can run yourself with free tools: technical health, indexing, on-page, content, links, local and AI…Audit guideTechnical SEO Audit: Crawl, Index, Speed & StructureA technical SEO audit checks whether search engines can crawl, render, index and understand your site efficiently. Here's the full…Audit guideLocal SEO & Google Business Profile AuditA local SEO audit checks whether you show up when nearby customers search, in the map pack, on Google Maps…Audit guideEcommerce SEO Audit: Checklist for Online StoresOnline stores face SEO problems other sites don't: thousands of product URLs, filters, variants, out-of-stock items and thin descriptions. Here's…Audit guideSEO Audit for WordPress WebsitesWordPress powers a large share of the web, and its plugins and themes create predictable SEO problems. Here's a WordPress-specific…Audit guideSEO Audit for Shopify StoresShopify handles many SEO basics automatically, but its URL structure, apps and themes create specific issues. Here's a Shopify SEO…Audit guideSEO Audit for Wix WebsitesWix has improved its SEO features a lot, and most problems now come from setup and content rather than the…Audit guideSEO Audit for Webflow SitesWebflow produces clean code and gives you fine control over SEO settings, which also means more ways to misconfigure them.…Audit guideContent Audit: How to Prune, Merge and Refresh Your ContentA content audit reviews every page on your site and decides whether to keep, improve, merge or remove it. It's…Audit guideCompetitor Marketing Audit (SEO, Ads & Social)A competitor audit shows where rivals win customers: search, ads, social and reviews. Here's how to analyse competitors' marketing with…
Google Ads audits
Google Ads hub →Audit guideGoogle Ads Account Audit: Step-by-Step ChecklistMost Google Ads accounts waste budget in the same places: broken conversion tracking, loose targeting, irrelevant search terms and weak…Audit guidePerformance Max Campaign AuditPerformance Max automates targeting across Google's channels, which makes it harder to see where money goes. Here's how to audit…
AI Search (ChatGPT, Gemini, Perplexity) audits
AI Search hub →Facebook audits
Facebook hub →Audit guideSocial Media Audit: All Platforms in One ChecklistA social media audit shows which platforms are worth your time, what content works and where you're losing customers. Here's…Audit guideFacebook Page Audit: Checklist for BusinessesOrganic Facebook reach is low for most brands, but a well-run Page still drives messages, reviews, local discovery and better…
Instagram audits
Instagram hub →Meta Ads audits
Meta Ads hub →YouTube audits
YouTube hub →TikTok audits
TikTok hub →LinkedIn audits
LinkedIn hub →X (Twitter) audits
X hub →Pinterest audits
Pinterest hub →Snapchat audits
Snapchat hub →Analytics & Tracking audits
Analytics hub →How to use these audit guides
Each guide follows the same structure: what to prepare, the checklist itself (grouped by priority), how to read what you find, and what to fix first. Start with the channel that drives the most revenue, then work outwards.
If you only have time for one audit this month, do the tracking audit. Every other decision depends on accurate data.
Frequently asked questions
How often should I audit my marketing?
Run a full audit of each channel at least twice a year, and a lighter monthly check of the items that change most (search terms, creative performance, tracking). Always audit after a major platform update or a sudden drop in results.
Do I need paid tools to follow these guides?
No. Every guide is built around free tools: Google Search Console, Google Analytics 4, PageSpeed Insights, the Google Ads and Meta Ads Manager interfaces, and each platform's native insights. Paid tools can speed things up but aren't required.
What should I fix first?
Fix anything that breaks measurement or visibility first (tracking errors, pages blocked from indexing, disapproved ads), then the issues affecting your highest-revenue pages or campaigns.