What Is Server-Side Tagging?
Sending tracking data through your own server container instead of directly from the browser.
Definition
Sending tracking data through your own server container instead of directly from the browser.
What Server-Side Tagging means
Sending tracking data through your own server container instead of directly from the browser.
Why it matters
Server-side tagging can improve data quality and control, and reduce browser-side scripts.
Practical tip
It requires hosting and setup; consider it once basic tracking is solid.
Learn more
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