How to Track AI Search Traffic (ChatGPT, Perplexity, Gemini) in GA4
Visitors from ChatGPT, Perplexity, Gemini and Copilot often hide in your GA4 referral list. Here's how to group them into an AI…
Junaid Tariq· · 2 min read
// platform hub
Analytics & Tracking: News, Guides & Audits
GA4, conversion tracking, Meta Conversions API, consent mode and measuring AI search traffic: guides to make sure your marketing data is accurate enough to act on.
// latest
Latest Analytics news, tips & guides
Junaid Tariq· · 2 min readGA4 for Business Owners: The 10 Reports That Actually Matter
Google Analytics 4 has dozens of reports, but most business owners only need ten. Here's what each one tells you and the…
Junaid Tariq· · 2 min readConsent Mode v2 Explained for Advertisers
Consent Mode v2 decides whether Google Ads and GA4 can use data from visitors who decline cookies. Here's what it is, who…
Junaid Tariq· · 2 min readHow to Set Up the Conversions API (CAPI) for Meta Ads
The Meta Pixel alone misses conversions because of browsers, ad blockers and privacy changes. The Conversions API sends events from your server…
Junaid Tariq· · 2 min readHow to Set Up Enhanced Conversions in Google Ads
Enhanced conversions recover conversions lost to cookie restrictions by sending hashed customer data to Google. Here's how to set them up for…
Junaid Tariq· · 2 min read// glossary
All 10 terms →Analytics jargon, explained
Where to start
- Check everything: the tracking & analytics audit
- GA4 basics: GA4 reports for business owners
- Ads tracking: Google Ads enhanced conversions and Meta Conversions API
- Privacy: consent mode v2 explained
- AI traffic: track AI search traffic in GA4
Why tracking comes first
Google and Meta use automated bidding that optimises toward the conversions you report. If tracking counts the wrong actions, double counts, or misses sales that close on WhatsApp or phone, budgets move in the wrong direction. Accurate tracking is the first step of every audit we run.
Frequently asked questions
Why do GA4 and my ad platforms report different numbers?
They use different attribution models, time windows and data. Some difference is normal; large differences or numbers above your real sales usually point to tracking problems.