Instagram’s ‘Your Algorithm’ Lets Users Tune Reels: What Brands Should Do
Instagram now lets people see and edit the topics its AI thinks they like in Reels. Here's how 'Your Algorithm' works and…
Junaid Tariq· · 2 min read
// platform hub
Instagram: News, Updates, Tips & Audits
Instagram algorithm news, Reels and Trial Reels tips, Insights guides, audit checklists and the full history of how Instagram ranking and features have changed.
// latest
Latest Instagram news, tips & guides
Junaid Tariq· · 2 min readHow to Set Up Meta Business Suite for Your Business
Meta Business Suite brings your Facebook Page, Instagram account, inbox, content planner and ads into one place. Here's how to set it…
Junaid Tariq· · 2 min read15 Instagram Reels Tips That Actually Increase Reach
Fifteen practical Reels tips based on how Instagram ranks content in 2026: hooks, originality, sends, topics and what to measure.
Junaid Tariq· · 2 min readHow to Use Instagram Trial Reels to Test Content Safely
Trial Reels let you show a Reel to people who don't follow you before deciding whether to share it with your followers.…
Junaid Tariq· · 2 min readHow to Read Instagram Insights: Views, Reach, Sends and More
Instagram Insights tells you what's working, if you know which numbers matter. A practical guide to the metrics, where to find them…
Junaid Tariq· · 2 min readHow the Instagram Algorithm Works in 2026
Instagram doesn't have one algorithm. Feed, Stories, Explore and Reels each rank differently. Here's how they work in 2026, including originality, sends…
Junaid Tariq· · 2 min read// update history
Full timeline →Recent Instagram updates
- FeatureInstagram Reposts & Friends Map (2025)
Repost button and a location-sharing map added.
- FeatureInstagram Edits App (2025)
Meta's standalone video editing app for creators.
- FeatureInstagram 3-Minute Reels & Vertical Profile Grid (2025)
Reels up to 3 minutes; profile grid changed to 4:5 rectangles.
- FeatureInstagram Trial Reels (2024)
Test a Reel with non-followers before showing it to followers.
- AlgorithmInstagram Originality Update (2024)
Recommendations favour original creators; aggregator accounts that repost are demoted.
- Platform eventInstagram Threads Launch (2023)
Meta launched Threads, tied to Instagram accounts.
// glossary
All 15 terms →Instagram jargon, explained
Where to start
- How ranking works: how the Instagram algorithm works
- Grow with Reels: Reels tips and Trial Reels
- Read your data: how to read Instagram Insights
- Check your account: the Instagram audit
What we cover
Instagram ranks Feed, Stories, Reels and Explore with separate systems. Its leadership has said sends (shares), watch time and likes are among the most important signals, and that original content is favoured over reposts. We track feature and policy changes, including the controls that let users adjust their recommendations, and explain what they mean for brands and creators.