What Is Average View Duration?
Average time each view lasted.
Definition
Average time each view lasted.
What Average View Duration means
Average time each view lasted.
Why it matters
Longer average views usually mean the content delivers on its promise.
Practical tip
Cut long intros and get to the point quickly.
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Related terms
All YouTube Glossary: 14 Terms & Jargon Explained →What Is Channel Memberships?Monthly paid tiers viewers can join for perks.What Is Chapters?Timestamped sections that help viewers and Google navigate a video.What Is End Screens?Clickable elements in the last 5–20 seconds of a video.What Is Impressions CTR?How often people clicked a thumbnail after seeing it.What Is Inauthentic Content?Mass-produced or repetitive content that can't be monetised (formerly 'repetitious').What Is Insights (YouTube Studio)?YouTube Studio's analytics area, renamed from Analytics in 2026.