X (Twitter) Growth Tips for Brands
X still drives conversation in tech, news, finance and sport. Ten practical tips for brands that want to grow on X in…
Junaid Tariq· · 2 min read
// platform hub
X (Twitter): News, Updates, Tips & Audits
X (formerly Twitter) news, how the For You algorithm ranks posts, growth tips for brands, an account audit checklist and the history of Twitter's and X's major changes.
// latest
Latest X news, tips & guides
Junaid Tariq· · 2 min readHow the X Algorithm Works After the Grok Update
X has published its recommendation code twice: in 2023, and again in January 2026 with a Grok-based ranker. Here's what we know…
Junaid Tariq· · 2 min read// update history
Full timeline →Recent X updates
- Platform eventTwitter Rebrands to X (2023)
Twitter became X.
- MonetisationCreator Ad Revenue Sharing (2023)
Premium creators began earning from ads shown in replies.
- AlgorithmX Recommendation Algorithm Open-Sourced (2023)
Twitter published much of its ranking code on GitHub.
- Platform eventElon Musk Acquires Twitter (2022)
Acquisition closed; major policy and product changes followed.
- FeatureX 280 Characters (2017)
Character limit doubled from 140.
- AlgorithmX Algorithmic Timeline (2016)
'Best tweets first' option added, ending pure chronological order.
// glossary
All 10 terms →X jargon, explained
Where to start
- How ranking works: how the X algorithm works
- Grow your account: X growth tips for brands
- Check your account: the X (Twitter) audit
What we cover
Since Twitter became X in 2023, the platform has changed verification, monetisation, post length and ranking. X remains important for journalists, tech, finance, sports and real-time news. We cover changes that affect brands and explain whether and how to use X depending on your audience.