What Is Attribution Model?
The rule that decides how credit for a conversion is split across the clicks and visits that led to it.
Definition
The rule that decides how credit for a conversion is split across the clicks and visits that led to it.
What Attribution Model means
The rule that decides how credit for a conversion is split across the clicks and visits that led to it.
Why it matters
Different models give different answers about which channels work.
Practical tip
Compare platforms using consistent models and your own sales data.
Learn more
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