TikTok’s US Joint Venture: What Changes for Marketers and Advertisers
The deal creating the TikTok USDS Joint Venture closed on January 23, 2026. Here's what changed, what stayed the same and what…
Junaid Tariq· · 2 min read
// platform hub
TikTok: News, Updates, Tips & Audits
TikTok news including the US joint venture, how the For You feed works, Spark Ads and small-business tips, an account audit checklist and the history of TikTok's growth and policies.
// latest
Latest TikTok news, tips & guides
Junaid Tariq· · 2 min readHow the TikTok Algorithm Works in 2026
TikTok's For You feed can make a brand-new account go viral, or show a video to almost no one. Here's how the…
Junaid Tariq· · 2 min readTikTok Tips for Small Businesses: What Works in 2026
You don't need a big budget or dance trends to win on TikTok. Twelve practical tips for small businesses, from content ideas…
Junaid Tariq· · 2 min readHow to Run Spark Ads on TikTok
Spark Ads turn organic TikTok posts, yours or a creator's, into ads that keep their likes, comments and profile link. Here's how…
Junaid Tariq· · 2 min read// update history
Full timeline →Recent TikTok updates
- Ownership & algorithmTikTok USDS Joint Venture (2026)
US joint venture led by Oracle and Silver Lake; licensed copy of the algorithm retrained on US data.
- Platform eventTikTok US Shutdown & Restoration (2025)
TikTok briefly went dark in the US, then returned after an enforcement delay.
- RegulationTikTok US Divest-or-Ban Law Signed (2024)
Law required ByteDance to sell TikTok's US business or face a ban.
- CommerceTikTok Shop US Launch (2023)
In-app shopping launched in the US.
- MonetisationTikTok Creator Fund (2020)
First creator payout fund; later replaced.
- AlgorithmHow TikTok Recommends Videos (FYP Explained) (2020)
TikTok publicly explained For You ranking: interactions, video info, device settings.
// glossary
All 12 terms →TikTok jargon, explained
Where to start
- How distribution works: how the TikTok algorithm works
- For businesses: TikTok tips for small businesses
- Scale winners: how to run Spark Ads
- Latest news: the TikTok US joint venture and what it means for marketers
- Check your account: the TikTok audit
What we cover
TikTok’s For You feed can show any video to a large audience if viewers watch it, which makes it one of the fastest ways for new brands to reach people. TikTok is also widely used as a search engine for products and how-to content. We follow platform, ownership and policy news, including availability and regulation in different markets, and focus on what brands should do next.