What Is Search Intent?
What the searcher actually wants: informational, navigational, commercial or transactional.
Definition
What the searcher actually wants: informational, navigational, commercial or transactional.
What Search Intent means
What the searcher actually wants: informational, navigational, commercial or transactional.
Why it matters
Matching intent is often the difference between ranking and not ranking. Google shows the type of page that best satisfies most searchers.
Practical tip
Look at what currently ranks. See search intent 101.
Learn more
What Is SERP?Search Engine Results Page: everything Google shows for a query.What Is Server-Side Rendering (SSR)?Building the page HTML on the server so crawlers see full content without running…What Is Topical Authority?How completely a site covers a subject, which helps it rank across that topic.What Is XML Sitemap?A file listing the URLs you want search engines to crawl.What Is YMYL?'Your Money or Your Life': topics like health and finance that Google holds to…What Is Zero-Click Search?A search where the user gets the answer on Google and doesn't click any…