What Is Target CPA?
Smart Bidding strategy aiming for an average cost per conversion.
Definition
Smart Bidding strategy aiming for an average cost per conversion.
What Target CPA means
Smart Bidding strategy aiming for an average cost per conversion.
Why it matters
tCPA tells Google what you’re willing to pay per conversion. Set it too low and campaigns stop delivering; too high and you overspend.
Practical tip
Start near your recent actual CPA, then adjust gradually.
Learn more
What Is Target ROAS?Smart Bidding strategy aiming for a set return on ad spend.What Is Ad Rank?Determines ad position and eligibility: bid, quality, assets and context.What Is AI Max for Search?Optional Search campaign features: search-term matching, text customisation and URL expansion.What Is Asset Group?The set of headlines, images, videos and signals inside a PMax campaign.What Is Assets (formerly Extensions)?Extra ad info such as sitelinks, callouts, calls and images.What Is Audience Signal?Hints you give PMax about likely customers; a starting point, not strict targeting.