What Is Trial Reels?
Reels shown to non-followers first to test performance.
Definition
Reels shown to non-followers first to test performance.
What Trial Reels means
Reels shown to non-followers first to test performance.
Why it matters
Trial Reels let you test ideas with non-followers without cluttering followers’ feeds.
Practical tip
Learn more
What Is Views?Instagram's main reach metric across formats, replacing plays and impressions.What Is Your Algorithm?Controls that let users tell Instagram which Reels topics they want more or less…What Is Broadcast Channel?One-to-many messaging channel for creators and brands.What Is Close Friends?A private list for Stories shared with selected followers.What Is Collab Post?One post shared on two accounts' profiles, combining their audiences.What Is Creator Account?Profile type with creator insights and monetisation tools.