What Is ABO?
Ad set budget optimisation: budgets set per ad set manually.
Definition
Ad set budget optimisation: budgets set per ad set manually.
What ABO means
Ad set budget optimisation: budgets set per ad set manually.
Why it matters
ABO gives more control over spend per ad set, which helps when testing.
Practical tip
Use it for controlled tests, then scale winners.
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Related terms
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