What Is Search Partners?
Non-Google sites where Search ads can also appear.
Definition
Non-Google sites where Search ads can also appear.
What Search Partners means
Non-Google sites where Search ads can also appear.
Why it matters
Search partner traffic can be cheaper but quality varies by account.
Practical tip
Check performance segmented by network and opt out if partners convert poorly.
Learn more
What Is Search Terms Report?The actual searches that triggered your ads.What Is Smart Bidding?Google's AI bidding that sets a bid for every auction based on conversion likelihood.What Is Target CPA?Smart Bidding strategy aiming for an average cost per conversion.What Is Target ROAS?Smart Bidding strategy aiming for a set return on ad spend.What Is Ad Rank?Determines ad position and eligibility: bid, quality, assets and context.What Is AI Max for Search?Optional Search campaign features: search-term matching, text customisation and URL expansion.