What Is Business Portfolio (Business Manager)?
The container holding your ad accounts, pages, pixels and people.
Definition
The container holding your ad accounts, pages, pixels and people.
What Business Portfolio (Business Manager) means
The container holding your ad accounts, pages, pixels and people.
Why it matters
The Business Portfolio controls ownership and access to your ad assets.
Practical tip
Own your assets in your own portfolio and give agencies partner access.
Learn more
Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Conversions API (CAPI)?Server-side tracking that sends events directly to Meta.What Is CPM?Cost per 1,000 impressions.What Is Creative Diversification?Running genuinely different concepts so Andromeda can match ads to more people.What Is Creative Fatigue?Falling results as the same people see an ad too often.What Is Custom Audience?An audience built from your own data: site visitors, customers, engagers.What Is Event Match Quality (EMQ)?Score showing how well your event data matches Meta users.