What Is Advantage Campaign Budget (CBO)?
Budget set at campaign level and shared across ad sets automatically.
Definition
Budget set at campaign level and shared across ad sets automatically.
What Advantage Campaign Budget (CBO) means
Budget set at campaign level and shared across ad sets automatically.
Why it matters
Campaign budgets let Meta shift spend to the best-performing ad sets automatically.
Practical tip
Avoid too many ad sets in one campaign so each gets enough budget to learn.
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Related terms
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