Google’s September 2026 Spam Update Is Complete: What It Targeted and What to Check
Google's fourth spam update of 2026 ran from September 24 to October 8. Here's what Google confirmed, what spam updates target, and…
Junaid Tariq· · 4 min read
// platform hub
Google SEO: News, Updates, Tips & Audits
Everything you need to rank in Google: algorithm update news, practical how-tos, audit checklists, a dated update history and a plain-English SEO glossary.
// latest
Latest Google SEO news, tips & guides
Junaid Tariq· · 4 min readGoogle May 2026 Core Update Complete: What Changed and What to Do
Google's May 2026 core update rolled out from May 21 to June 2. Here's what Google said, how it compared with March,…
Junaid Tariq· · 3 min readGoogle Core Updates Explained: What They Are and How to Respond
Google releases several core updates a year, and each one can reshuffle rankings across the web. Here's what core updates are, how…
Junaid Tariq· · 3 min readHow to Recover After a Google Core Update: 9 Practical Tips
Lost traffic in a core update? These nine tips, from diagnosis to rewriting and pruning, are the same process we use when…
Junaid Tariq· · 3 min readHow to Use Google Search Console to Find Pages Losing Traffic
A step-by-step method for finding exactly which pages and queries are losing clicks in Google Search Console, and working out why.
Junaid Tariq· · 2 min readHow to Optimise Your Google Business Profile Step by Step
Your Google Business Profile often gets more views than your website. Here's how to set it up and optimise it so you…
Junaid Tariq· · 3 min read12 Quick SEO Wins You Can Ship This Week
Not every SEO improvement takes months. These 12 quick wins can be done in a week and often move the needle within…
Junaid Tariq· · 3 min readWhat Google AI Mode Means for Your Organic Traffic
Google's AI Mode turns search into a conversation. Here's how it works, why it can reduce clicks for some queries, and how…
Junaid Tariq· · 3 min read// update history
Full timeline →Recent Google SEO updates
- CoreGoogle May 2026 Core Update
Completed Jun 2, 2026.
- CoreGoogle March 2026 Core Update
Completed Apr 8, 2026.
- Core (Discover only)Google February 2026 Discover Core Update
Core update aimed at the Discover feed rather than regular Search.
- CoreGoogle December 2025 Core Update
Completed Dec 29, 2025.
- SpamGoogle Spam Updates 2025–2026
Five spam updates: August 2025, March 2026, June 2026, August 2026 and September 2026 (Sep 24 – Oct 8, 2026). One page, updated each time.
- CoreGoogle June 2025 Core Update
Completed Jul 17, 2025.
// glossary
All 32 terms →Google SEO jargon, explained
Where to start
- New to SEO? Read what an SEO audit is, then follow the complete SEO audit guide.
- Traffic dropped? Check the Google update history, then read how to recover after a core update.
- Want quick wins? Try 12 quick SEO wins and the on-page SEO checklist.
- Technical issues? Work through the technical SEO audit.
What we cover
Google runs several broad core updates a year, plus spam updates and changes to search features such as AI Overviews and AI Mode. We explain each one when it happens (what changed, who was affected and what to check), and add it to the update timeline so you can match traffic changes to dates.
Our guides cover technical SEO, on-page optimisation, content, links, local SEO and measurement, written for business owners and in-house marketers as much as for SEO specialists.
Frequently asked questions
How often does Google update its algorithm?
Google makes changes to Search constantly, and typically announces several broad core updates and some spam updates each year. Announced updates are listed in our Google update history.
How do I know if a Google update affected my site?
Compare the dates of traffic changes in Search Console with the update's rollout dates. Check which pages and queries changed, and whether competitors moved too.