What Is Impression Share?
The share of eligible impressions your ads actually received.
Definition
The share of eligible impressions your ads actually received.
What Impression Share means
The share of eligible impressions your ads actually received.
Why it matters
Low impression share shows missed opportunities, either from budget limits or low Ad Rank.
Practical tip
Check ‘lost IS (budget)’ vs ‘lost IS (rank)’ to know whether to raise budget or improve quality.
Learn more
What Is Match Types?Broad, phrase and exact match: how closely a search must match your keyword.What Is Negative Keyword?A term that stops your ads showing for searches containing it.What Is Performance Max (PMax)?One campaign that runs across all Google channels using AI.What Is Quality Score?A 1–10 rating of keyword relevance based on expected CTR, ad relevance and landing…What Is Responsive Search Ad (RSA)?Search ad with up to 15 headlines and 4 descriptions that Google mixes automatically.What Is Search Partners?Non-Google sites where Search ads can also appear.