// glossary
Instagram Glossary: 15 Terms & Jargon Explained
Plain-English definitions of the 15 Instagram terms marketers and business owners run into most.
What Is Broadcast Channel?One-to-many messaging channel for creators and brands.What Is Close Friends?A private list for Stories shared with selected followers.What Is Collab Post?One post shared on two accounts' profiles, combining their audiences.What Is Creator Account?Profile type with creator insights and monetisation tools.What Is Edits?Meta's video editing app for Reels creators.What Is Explore?Discovery page showing content from accounts you don't follow.What Is Highlights?Saved Stories pinned to your profile.What Is Originality?Instagram's preference for original creators over reposting aggregators.What Is Reels?Short vertical videos (up to 3 minutes) and Instagram's main reach format.What Is Saves?Users bookmarking your post; signals lasting value.What Is Sends (Shares)?Shares via DM; a strong signal for reaching new audiences.What Is Stories?Posts that disappear after 24 hours.What Is Trial Reels?Reels shown to non-followers first to test performance.What Is Views?Instagram's main reach metric across formats, replacing plays and impressions.What Is Your Algorithm?Controls that let users tell Instagram which Reels topics they want more or less of.