Snapchat Marketing Tips: Is It Worth It for Your Brand?
Snapchat reaches younger audiences and is especially strong in some markets, including the Gulf. Here's how to decide whether it's worth it,…
Junaid Tariq· · 1 min read
// platform hub
Snapchat: News, Updates, Tips & Audits
Snapchat marketing news, tips for reaching younger audiences, Public Profile setup, an account audit checklist and the history of Snapchat's features from Stories to Spotlight.
// latest
Latest Snapchat news, tips & guides
Junaid Tariq· · 1 min readHow to Create a Snapchat Public Profile for Business
A Snapchat Public Profile gives your business a permanent home on Snapchat, with Stories, Spotlight, Lenses and Highlights. Here's how to set…
Junaid Tariq· · 1 min read// update history
Full timeline →Recent Snapchat updates
- AI featureSnapchat My AI (2023)
AI chatbot added, first for Snapchat+ then all users.
- SubscriptionSnapchat+ (2022)
Paid subscription with exclusive features.
- FeatureSnapchat Spotlight (2020)
TikTok-style public video feed with creator payouts.
- FeatureSnapchat Snap Map (2017)
Location-sharing map launched.
- FeatureSnapchat Discover (2015)
Publisher content section launched.
- FeatureSnapchat Stories (2013)
Snapchat invented the 24-hour Stories format.
// glossary
All 10 terms →Snapchat jargon, explained
Where to start
- Tips for brands: Snapchat marketing tips
- Setup: create a Snapchat Public Profile
- Check your presence: the Snapchat audit
What we cover
Snapchat invented Stories and remains popular with younger, mobile-first audiences, with usage varying a lot by country. Spotlight, AR Lenses and creator content are its main discovery tools for brands. We cover product changes and help you decide whether Snapchat is worth your time.