What Is Ad Rank?
Determines ad position and eligibility: bid, quality, assets and context.
Definition
Determines ad position and eligibility: bid, quality, assets and context.
What Ad Rank means
Determines ad position and eligibility: bid, quality, assets and context.
Why it matters
Ad Rank decides whether your ad shows and where. You can beat higher bidders with better quality and assets.
Practical tip
Add all relevant assets and improve landing page experience.
Learn more
What Is AI Max for Search?Optional Search campaign features: search-term matching, text customisation and URL expansion.What Is Asset Group?The set of headlines, images, videos and signals inside a PMax campaign.What Is Assets (formerly Extensions)?Extra ad info such as sitelinks, callouts, calls and images.What Is Audience Signal?Hints you give PMax about likely customers; a starting point, not strict targeting.What Is Consent Mode?Adjusts Google tags based on user cookie consent; v2 required for EEA traffic.What Is CPC (Cost Per Click)?What you pay each time someone clicks your ad.