What Is Quality Score?
A 1–10 rating of keyword relevance based on expected CTR, ad relevance and landing page experience.
Definition
A 1–10 rating of keyword relevance based on expected CTR, ad relevance and landing page experience.
What Quality Score means
A 1–10 rating of keyword relevance based on expected CTR, ad relevance and landing page experience.
Why it matters
Higher Quality Scores generally mean lower costs and better positions, because Google rewards relevant ads and landing pages.
Practical tip
Improve ad relevance with tightly themed ad groups and match landing pages to keywords. See the Google Ads audit.
Learn more
What Is Responsive Search Ad (RSA)?Search ad with up to 15 headlines and 4 descriptions that Google mixes automatically.What Is Search Partners?Non-Google sites where Search ads can also appear.What Is Search Terms Report?The actual searches that triggered your ads.What Is Smart Bidding?Google's AI bidding that sets a bid for every auction based on conversion likelihood.What Is Target CPA?Smart Bidding strategy aiming for an average cost per conversion.What Is Target ROAS?Smart Bidding strategy aiming for a set return on ad spend.