What Is Custom Audience?
An audience built from your own data: site visitors, customers, engagers.
Definition
An audience built from your own data: site visitors, customers, engagers.
What Custom Audience means
An audience built from your own data: site visitors, customers, engagers.
Why it matters
Custom audiences use your own data for retargeting, exclusions and as signals.
Practical tip
Refresh customer lists regularly.
Learn more
Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Event Match Quality (EMQ)?Score showing how well your event data matches Meta users.What Is Frequency?Average number of times each person saw your ad.What Is GEM?Meta's Generative Ads Recommendation Model that predicts how likely someone is to engage with…What Is Lattice?Meta's model that ranks candidate ads and sets the auction price.What Is Learning Phase?Period after launch or edits while delivery stabilises (about 50 conversions per week).What Is Lookalike Audience?New people similar to an existing audience.