What Is Saves?
Users bookmarking your post; signals lasting value.
Definition
Users bookmarking your post; signals lasting value.
What Saves means
Users bookmarking your post; signals lasting value.
Why it matters
Saves indicate content people want to return to, such as tips, recipes and checklists.
Practical tip
Carousels with practical information tend to earn saves.
Learn more
What Is Sends (Shares)?Shares via DM; a strong signal for reaching new audiences.What Is Stories?Posts that disappear after 24 hours.What Is Trial Reels?Reels shown to non-followers first to test performance.What Is Views?Instagram's main reach metric across formats, replacing plays and impressions.What Is Your Algorithm?Controls that let users tell Instagram which Reels topics they want more or less…What Is Broadcast Channel?One-to-many messaging channel for creators and brands.