What Is Looker Studio?
Google's free dashboard tool for turning GA4, Ads and Search Console data into reports.
Definition
Google's free dashboard tool for turning GA4, Ads and Search Console data into reports.
What Looker Studio means
Google’s free dashboard tool for turning GA4, Ads and Search Console data into reports.
Why it matters
Looker Studio turns raw data into reports stakeholders can understand.
Practical tip
Build a simple monthly dashboard of traffic, leads and sales by channel.
Learn more
What Is Server-Side Tagging?Sending tracking data through your own server container instead of directly from the browser.What Is UTM Parameters?Tags added to a URL (utm_source, utm_medium, utm_campaign) so analytics knows where a visit…What Is Attribution Model?The rule that decides how credit for a conversion is split across the clicks…What Is Data-Driven Attribution?An attribution model that uses your account's own data to assign credit across touchpoints.What Is Event?Any tracked interaction in GA4, such as a page view, click, form submit or…What Is First-Party Data?Data you collect directly from your customers, such as emails, purchases and site behaviour.