What Is GEO (Generative Engine Optimization)?
Improving how often and how well generative AI engines cite or mention your brand.
Definition
Improving how often and how well generative AI engines cite or mention your brand.
What GEO (Generative Engine Optimization) means
Improving how often and how well generative AI engines cite or mention your brand.
Why it matters
GEO focuses on whether AI engines mention and recommend your brand, which depends on your content and on what the wider web says about you.
Practical tip
See SEO vs AEO vs GEO.
Learn more
What Is Grounding?Linking an AI answer to real sources so it is factual and citable.What Is LLM Search?Search powered by large language models that write answers instead of listing links.What Is llms.txt?A proposed file summarising a site for AI models. Not an official standard.What Is Query Fan-Out?When AI search splits one question into many sub-searches to build an answer.What Is RAG (Retrieval-Augmented Generation)?How AI tools fetch live web content and then write an answer from it.What Is AI Citation?A link or mention of your site inside an AI-generated answer.