Google SEOGlossary

What Is Server-Side Rendering (SSR)?

Building the page HTML on the server so crawlers see full content without running JavaScript.

By Junaid Tariq · Updated · 1 min read
Definition

Building the page HTML on the server so crawlers see full content without running JavaScript.

What Server-Side Rendering (SSR) means

Building the page HTML on the server so crawlers see full content without running JavaScript.

Why it matters

Google can render JavaScript, but it takes extra resources and can delay or miss content. SSR makes content and links available immediately, which helps both search engines and AI crawlers that may not run JavaScript.

Practical tip

For JavaScript frameworks, use SSR or static generation for important pages.

Learn more

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