What Is TikTok Pixel & Events API?
Browser and server tracking for TikTok ads.
Definition
Browser and server tracking for TikTok ads.
What TikTok Pixel & Events API means
Browser and server tracking for TikTok ads.
Why it matters
Accurate tracking improves TikTok ad optimisation.
Practical tip
Use both the Pixel and Events API with deduplication.
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Related terms
All TikTok Glossary: 12 Terms & Jargon Explained →What Is TikTok Shop?In-app shopping with product links, live selling and affiliates.What Is Completion Rate?Share of viewers who watch a video to the end; a key ranking signal.What Is Creative Center?TikTok's free hub for trending ads, sounds and hashtags.What Is Creator Rewards Program?TikTok's payout programme for original videos over 1 minute.What Is Duet?A side-by-side video responding to another creator's video.What Is For You Page (FYP)?TikTok's algorithmic main feed.