What Is Creative Diversification?
Running genuinely different concepts so Andromeda can match ads to more people.
Definition
Running genuinely different concepts so Andromeda can match ads to more people.
What Creative Diversification means
Running genuinely different concepts so Andromeda can match ads to more people.
Why it matters
Genuinely different concepts help Andromeda match ads to different people.
Practical tip
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Creative Fatigue?Falling results as the same people see an ad too often.What Is Custom Audience?An audience built from your own data: site visitors, customers, engagers.What Is Event Match Quality (EMQ)?Score showing how well your event data matches Meta users.What Is Frequency?Average number of times each person saw your ad.What Is GEM?Meta's Generative Ads Recommendation Model that predicts how likely someone is to engage with…What Is Lattice?Meta's model that ranks candidate ads and sets the auction price.