What Is Anchor Text?
The clickable words of a link, which tell Google what the linked page is about.
Definition
The clickable words of a link, which tell Google what the linked page is about.
What Anchor Text means
The clickable words of a link, which tell Google what the linked page is about.
Why it matters
Anchor text gives Google context about the linked page. Natural, descriptive anchors help; manipulated exact-match anchors in backlinks are a spam signal.
Practical tip
See anchor text best practices.
Learn more
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