Google SEOGlossary

What Is Keyword Cannibalization?

When several of your pages target the same query and compete with each other.

By Junaid Tariq · Updated · 1 min read
Definition

When several of your pages target the same query and compete with each other.

What Keyword Cannibalization means

When several of your pages target the same query and compete with each other.

Why it matters

When two pages target the same query, Google may switch between them or rank neither well, splitting clicks and links.

Practical tip

Find it in Search Console (one query, several ranking pages). Merge pages or differentiate their intent. See the content audit.

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