What Is Insights (YouTube Studio)?
YouTube Studio's analytics area, renamed from Analytics in 2026.
Definition
YouTube Studio's analytics area, renamed from Analytics in 2026.
What Insights (YouTube Studio) means
YouTube Studio’s analytics area, renamed from Analytics in 2026.
Why it matters
Insights is where you find CTR, retention, traffic sources and audience data.
Practical tip
See how to use YouTube Studio Insights.
Learn more
Related terms
All YouTube Glossary: 14 Terms & Jargon Explained →What Is RPM?Revenue per 1,000 views that the creator actually earns.What Is Shorts?Vertical videos up to 3 minutes.What Is Test & Compare?Studio feature to A/B test thumbnails.What Is Watch Time?Total minutes viewers spent watching; a core ranking signal.What Is YouTube Partner Program (YPP)?YouTube's monetisation programme with eligibility thresholds.What Is Altered or Synthetic Content Label?Required disclosure for realistic AI-made or edited content.