What Is Engagement Rate?
Reactions, comments and shares divided by reach (or followers).
Definition
Reactions, comments and shares divided by reach (or followers).
What Engagement Rate means
Reactions, comments and shares divided by reach (or followers).
Why it matters
Engagement rate shows how compelling your content is relative to the people who saw it, making it fairer than raw likes for comparing posts.
Practical tip
Compare engagement rate by format and topic to find what works.
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Related terms
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