What Is Bounce Rate?
In GA4, the share of sessions that were not engaged (under 10 seconds, no conversion, one page).
Definition
In GA4, the share of sessions that were not engaged (under 10 seconds, no conversion, one page).
What Bounce Rate means
In GA4, the share of sessions that were not engaged (under 10 seconds, no conversion, one page).
Why it matters
Bounce rate in GA4 is the opposite of engagement rate. A high bounce rate on a landing page can signal a mismatch between what visitors expected and what they found.
Practical tip
Judge bounce rate by page type: a contact page or quick-answer page can legitimately have a high bounce rate.
Learn more
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