What Is Responsive Search Ad (RSA)?
Search ad with up to 15 headlines and 4 descriptions that Google mixes automatically.
Definition
Search ad with up to 15 headlines and 4 descriptions that Google mixes automatically.
What Responsive Search Ad (RSA) means
Search ad with up to 15 headlines and 4 descriptions that Google mixes automatically.
Why it matters
RSAs are the standard Search ad format. Google tests combinations to find what works.
Practical tip
Write varied headlines (offer, benefit, proof, keyword) and pin only when essential.
Learn more
What Is Search Partners?Non-Google sites where Search ads can also appear.What Is Search Terms Report?The actual searches that triggered your ads.What Is Smart Bidding?Google's AI bidding that sets a bid for every auction based on conversion likelihood.What Is Target CPA?Smart Bidding strategy aiming for an average cost per conversion.What Is Target ROAS?Smart Bidding strategy aiming for a set return on ad spend.What Is Ad Rank?Determines ad position and eligibility: bid, quality, assets and context.