Facebook and Instagram advertising news, Andromeda and Advantage+ explained, creative and structure tips, tracking guides, audit checklists and the history of Meta's ad platform.
Declined cards, surprise tax deductions and confusing invoices are common for Pakistani advertisers. Here's how ad billing works, what changed with the…
Junaid Tariq· · 3 min readWhatsApp is where Pakistani customers actually ask questions and place orders. Here's how to set up WhatsApp Business properly, run click-to-WhatsApp ads…
Junaid Tariq· · 3 min readMeta's ad delivery now runs on three AI systems: Andromeda retrieves candidate ads, GEM predicts engagement and Lattice ranks and prices them.…
Junaid Tariq· · 3 min readWith Meta's Andromeda engine using your creative to find your audience, the ads themselves are now your biggest lever. Ten creative tips…
Junaid Tariq· · 2 min readMeta's AI works best with simple structures and plenty of data. Here's a campaign structure for 2026 that suits Andromeda, Advantage+ and…
Junaid Tariq· · 2 min readThe Meta Pixel alone misses conversions because of browsers, ad blockers and privacy changes. The Conversions API sends events from your server…
Junaid Tariq· · 2 min readMeta Business Suite brings your Facebook Page, Instagram account, inbox, content planner and ads into one place. Here's how to set it…
Junaid Tariq· · 2 min readLarge model predicting engagement for each candidate ad. Meta claims about 4x efficiency over its predecessor.
New Advantage+ Shopping/App campaign creation blocked in the API; unified Advantage+ campaigns replace them.
New AI retrieval stage that picks which ads compete for each impression. Creative variety now drives targeting.
AI-driven campaign type for ecommerce; start of the Advantage+ suite.
Health, religion, politics and sexual-orientation interest targeting removed.
Apple required opt-in for tracking; Meta signal loss, Aggregated Event Measurement and shorter attribution windows followed.
Meta’s ad delivery has become heavily automated. Since the Andromeda retrieval system and Advantage+ expansion, creative variety and conversion data quality matter more than detailed targeting. We explain platform changes, policy updates and measurement issues, including practical issues for Pakistani advertisers such as paying for ads from Pakistan.