What Is Lattice?
Meta's model that ranks candidate ads and sets the auction price.
Definition
Meta's model that ranks candidate ads and sets the auction price.
What Lattice means
Meta’s model that ranks candidate ads and sets the auction price.
Why it matters
Lattice helps rank ads and set auction prices, using shared learning across objectives.
Practical tip
See how Meta picks ads.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Learning Phase?Period after launch or edits while delivery stabilises (about 50 conversions per week).What Is Lookalike Audience?New people similar to an existing audience.What Is Meta Pixel?Browser code that tracks website events for ads.What Is ABO?Ad set budget optimisation: budgets set per ad set manually.What Is Advantage Campaign Budget (CBO)?Budget set at campaign level and shared across ad sets automatically.What Is Advantage+ Audience?AI audience targeting where your inputs are suggestions, not limits.