TikTokGlossary

What Is Shadowban?

Slang for unexplained reach drops; TikTok calls this reduced recommendation eligibility.

By Junaid Tariq · Updated · 1 min read
Definition

Slang for unexplained reach drops; TikTok calls this reduced recommendation eligibility.

What Shadowban means

Slang for unexplained reach drops; TikTok calls this reduced recommendation eligibility.

Why it matters

Reach drops usually have explanations: policy issues, weaker content or changing trends.

Practical tip

Check for policy notices in your account and review recent content performance.

Learn more

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