What Is RPM?
Revenue per 1,000 views that the creator actually earns.
Definition
Revenue per 1,000 views that the creator actually earns.
What RPM means
Revenue per 1,000 views that the creator actually earns.
Why it matters
RPM shows what you actually earn per 1,000 views after YouTube’s share.
Practical tip
Compare RPM across video topics to see which are most valuable.
Learn more
Related terms
All YouTube Glossary: 14 Terms & Jargon Explained →What Is Shorts?Vertical videos up to 3 minutes.What Is Test & Compare?Studio feature to A/B test thumbnails.What Is Watch Time?Total minutes viewers spent watching; a core ranking signal.What Is YouTube Partner Program (YPP)?YouTube's monetisation programme with eligibility thresholds.What Is Altered or Synthetic Content Label?Required disclosure for realistic AI-made or edited content.What Is Audience Retention?The share of a video viewers keep watching, moment by moment.