What Is Entity?
A distinct thing (brand, person, place) that search engines and AI recognise and connect to facts.
Definition
A distinct thing (brand, person, place) that search engines and AI recognise and connect to facts.
What Entity means
A distinct thing (brand, person, place) that search engines and AI recognise and connect to facts.
Why it matters
Search engines and AI models understand the world through entities and their relationships. A clearly defined brand entity is more likely to be recognised and recommended.
Practical tip
Keep your brand name, description and details consistent everywhere, and use Organization schema with sameAs links.
Learn more
What Is GEO (Generative Engine Optimization)?Improving how often and how well generative AI engines cite or mention your brand.What Is Grounding?Linking an AI answer to real sources so it is factual and citable.What Is LLM Search?Search powered by large language models that write answers instead of listing links.What Is llms.txt?A proposed file summarising a site for AI models. Not an official standard.What Is Query Fan-Out?When AI search splits one question into many sub-searches to build an answer.What Is RAG (Retrieval-Augmented Generation)?How AI tools fetch live web content and then write an answer from it.