What Is Lenses?
AR effects; Lens Studio lets brands and creators build them.
Definition
AR effects; Lens Studio lets brands and creators build them.
What Lenses means
AR effects; Lens Studio lets brands and creators build them.
Why it matters
AR Lenses can create memorable brand experiences.
Practical tip
Use Lens Studio or a partner for launches and events.
Learn more
Related terms
All Snapchat Glossary: 10 Terms & Jargon Explained →What Is My AI?Snapchat's built-in AI chatbot.What Is Public Profile?Creator or business profile visible to everyone.What Is Snap Map?Map showing friends' locations and public snaps.What Is Snap Score?A running number based on snaps sent and received and other activity.What Is Snapchat+?Paid subscription with exclusive features.What Is Sponsored Snaps?Ads delivered directly into users' chat inbox.