What Is Meta Pixel?
Browser code that tracks website events for ads.
Definition
Browser code that tracks website events for ads.
What Meta Pixel means
Browser code that tracks website events for ads.
Why it matters
The Pixel tracks website actions for optimisation and measurement, but browser tracking loses some signals.
Practical tip
Pair it with the Conversions API.
Learn more
Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is ABO?Ad set budget optimisation: budgets set per ad set manually.What Is Advantage Campaign Budget (CBO)?Budget set at campaign level and shared across ad sets automatically.What Is Advantage+ Audience?AI audience targeting where your inputs are suggestions, not limits.What Is Advantage+ Creative?Automatic creative enhancements such as cropping, music and text variations.What Is Advantage+?Meta's suite of AI automation for audiences, placements, creative and budgets.What Is Aggregated Event Measurement?Meta's privacy-safe measurement for iOS users after ATT.