What Is Schema Markup?
Structured data code that helps Google understand content and show rich results.
Definition
Structured data code that helps Google understand content and show rich results.
What Schema Markup means
Structured data code that helps Google understand content and show rich results.
Why it matters
Schema helps search engines understand entities and details on your pages, and can make pages eligible for rich results such as product prices and breadcrumbs.
Practical tip
Use JSON-LD and validate it. See structured data errors.
Learn more
What Is Search Intent?What the searcher actually wants: informational, navigational, commercial or transactional.What Is SERP?Search Engine Results Page: everything Google shows for a query.What Is Server-Side Rendering (SSR)?Building the page HTML on the server so crawlers see full content without running…What Is Topical Authority?How completely a site covers a subject, which helps it rank across that topic.What Is XML Sitemap?A file listing the URLs you want search engines to crawl.What Is YMYL?'Your Money or Your Life': topics like health and finance that Google holds to…